Blog Details

Learn More about Websites, Graphic Design, and SEO The perfect combination of eye-catching and efficient design – With the exceptional customer service you deserve.

Missing Blogs Could Mean Missing Sales

When it comes to recommendations, you’ve probably heard the phrase; there’s
no better recommendation than word of mouth. While it’s great to discover
someone is using your business or service based on what a friend or colleague has
told them; what are your plans for reaching customers outside your town or
state? Or, at least, beyond your circle of friends or gym buddies.
How Did We Get Where We Are Now?
Like it or lump it, at some point in the last fifteen years, all of us, in some form or
fashion, either hopped onto, or were dragged onto, the ‘Web Bus.’ Some of us
scratched our heads but read Blogging for Dummies anyway, others started losing
hair and refused to quit smoking; others simply pressed their face against the
glass and licked the window.
If you licked the window, it’s okay. Probably about three quarters of the bus did.
But what has happened in the last decade has been nothing short of
extraordinary. Remember when sticking your face in a book meant something
other than uploading a photo? LinkedIn sounded like an upmarket version of
Lego, and SEO was, well…wait. What?
Exactly. You’re thinking about licking the window again, aren’t you?

You Might Want to think about This!

Consider this. In 2019, it is predicted there will be approximately 2.77 billion
social media users world wide. This is up from 2.46 billion in 2017. Not only are
consumers consuming products online via purchase options, but consumer habits
demonstrate the average person is searching for information prior to purchase.

So, here we are; and here’s the most exciting part. The journey is not over!
We’re still on that bus! But it’s okay. Take your face off the window. Quit licking
the glass. This journey now has a map. Online, of course.

Great News

So, to help get you started, we’re going to begin with the basics; how to get going
with your blog, and how giving away information can be the key to increased
traffic and higher sales. You don’t have to be a tech geek, the next great
American writer, or a one person PR firm either. Just a little bit of planning and
follow through is all that is needed to get going.
Here’s the great news: done correctly, you should end up poised to be seen as the
expert in your professional area.
So, Let’s get started!

Establish the Golden Rule

Treat others as you wish to be treated. The tenant of this Golden Rule principle is
widely known, and many likely agree with the principle behind it. But how many
of us truly grow our business from within this foundation?
It’s understandable. You have overheads, employee payroll to make. You have to
pay yourself! You have to focus on the sale! But it is important to realize more
consumers will visit your website for information first. This is just how it is.
Remember how back-in-the-day your parents might have dragged you in and out
of the same store five frustrating Saturdays in a row before finally making the
purchase? Well, same thing. Except now we leave our cars at home and the kids
are on the sofa with their smartphones.
Understanding and accepting this, can immediately set you apart from your

Take your mind off the sale

Give First. Nobody likes being sold to. But here’s the deal. People (read
consumers) are looking for connections. Without going all Sociology on you; in a
shifting and sometimes uncertain world where everything these days seems up
for grabs, people are literally searching for answers. For information. Everything
from XYZ Widget Company to Do I have the Solution for you?- self help webinars.
Understanding this leads us to the next thing…..

Your Online Voice

You’ve likely heard this before; content is king..content is king! But what do you
really understand about it? Before you run off because you suddenly
remembered to write that blog, take a moment to ask about the voice and the
tone of your entire online presence. This means everything from blogging in your
area of business or profession, to the content on your web pages. Everything
must form a cohesive whole; reflecting your brand behind your product.
Information Giving.
Now, think about giving information. Creating an information rich website and
blog post. This is the part of your business you are giving away. Information. The
trade off? Developing your professional online presence as an expert within your
field or industry!

Content Planning

Download a blank calendar. Print it off. Grab a coffee, then sit down and take a
look at it. Welcome to content planning 101. Heard of an Editorial Calendar in
print publishing? Same principle. By knowing what you would like to publish in
advance, you are on your way to the act of following through with your content
planning. You can also see in advance how your business year might look,
including how you might tie in the odd promotion to your posts and so on.

Your Blog

No longer the domain of just mommy blogs or recipe blogger groups; over the last
five years or so, companies both large, small and solo have come to appreciate
the benefits of regular, informative blog posts from within their industry.
Emphasis again is on consumer information from within your industry. Keep
complaints about your supply chain or the damage you feel Amazon is inflicting                                                            on the high street to your beer buddies, or the ladies’ Paint-N-Sip night out. Your
blog is not there to leverage a moan fest.

Frequent Postings

Frequent blog postings are key. This is where your calendar comes in really
handy. Evergreen topics around key holidays always give opportunities to feature
special offers and so on. Think about it, there is literally a popular holiday just
about every month. So, those can be more sales focused. That will take up
roughly 20% of your blogging. The other 80% should be information rich, and
between 1,000 -1,500 words long in order for Google to begin discovering your
posts. This is the Give First principle, and with consistency, over time can build
trust and establish your expertise.
Remember, we’re planning for the long haul here.

Blog Postings in Action

Do you produce gourmet coffee? Blogs featuring the production of different
blends and the different areas where they are produced all make for interesting
reading. Use this to drive sales to your store with a Where are We this Month?
Geographical feature. Customers can place their correct answers into a
drawing…the winner announced on Facebook….free coffee for the winner….!
Ta-dah! No brainer. Everyone wins.

Okay, so we have brought social media into the discussion. Hard not to. More on
that in future blog postings. Nevertheless, it gives you an example of ways you
can really get creative; drive people to your site, your social media posts, and
ultimately your store. You are building loyalty in a fun way, and your blog The
Coffee Guy, or Gal establishes you as the go-to coffee person for really cool coffee

See how this can work? But you have to be consistent.
Ultimately, content may be King….but planning and consistency are the throne on
which he sits.
Now, get blogging!

Like what you see here? Want more?

    Join Our Newsletter

    We strive to provide timely, informative information without filling up your inbox. Sign up today for the latest digital marketing news you need to know for your business.

    Note: We take spam and data privacy very seriously. It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.

    Related Posts
    What are the Benefits of Hiring SEO Services?

    What are the Benefits of Hiring SEO Services?

    The fact that you’re reading this on a blog, should be a good indicator of the importance of an online presence to your business. The goal of any website is to convert visitors into customers. If you’re not getting any...
    Read More >
    We’re moving!

    We’re moving!

    If you’ve been with Beauty & Logic Designs for a while, you know that the journey from work-from-home freelancer to formal business with a proper office has been an exciting and fulfilling one. And the small office we called home...
    Read More >
    8 Tips for Helping Your Business Survive the Quarantine

    8 Tips for Helping Your Business Survive the Quarantine

    The novel Covid-19 / Coronavirus Pandemic has affected virtually every person on the planet. Entire countries have closed their borders, states are on lock-down, and essentials are scarce. Many businesses have been forced to shut down (either by government regulation...
    Read More >
    6 Important Web Design Trends For 2018

    6 Important Web Design Trends For 2018

    Your website is the portal to any and all business. For instance, as of October 2017, almost 80% of small businesses had a website that was mobile friendly. This is big, because the majority of searches happen on mobile, even...
    Read More >
    5 SEO Mistakes

    5 SEO Mistakes

    It’s easy to make SEO mistakes and not even know it. Getting hit with a Google penalty is one of the worst things to happen to websites. A Google penalty means that your site will be pushed far down the...
    Read More >
    5 Reasons to Avoid a Website Builder

    5 Reasons to Avoid a Website Builder

    Does your website stand out from the crowd? How well does your site compete against others? With more than 200 million websites around today, you need to ensure that your website stays doesn’t get left behind. You need a design...
    Read More >
    2019 SEO Trends

    2019 SEO Trends

    Is your search engine optimization strategy up to snuff? If you’re not working with an SEO agency, or not keeping up with the latest SEO trends, then the answer is a definitive “no.” See, that’s the thing with Google and...
    Read More >
    20 Ways to Reduce Your Carbon Footprint

    20 Ways to Reduce Your Carbon Footprint

    Keeping our planet clean and healthy is a responsibility we all share. So to celebrate Earth Day, here are 20 ways to reduce your carbon footprint, courtesy of Reduce Your Carbon Emissions From Driving Find an alternative to driving...
    Read More >

    Check out Namecheap's best Promotions!

    Recent Post
    Ready for Hands-Free Website Ownership?
    If you’re ready to experience truly worry-free website hosting, contact us today to get started.